The episode title
Put the main point or keyword at the front of the title, not the end: it stays visible when lists truncate, and it ranks better.
Faceless numbered titles like "Episode 12" don't work — nobody searches for them. A length guide: 40–60 characters read well on a phone; longer risks being cut off.
The episode description
Spotify's official advice: keep the description short, up to three sentences. It should carry keywords — guest names, places, topics — but it shouldn't recap the episode, repeat the title, or open with a boilerplate "In this episode…".
Full show notes with timestamps, links and a guest bio belong on your podcast's own website, not in the app's description field.
The Apple Podcasts category
Your first category decides which charts and category pages your show appears on, and it feeds personalised recommendations. Apple has over a hundred categories and subcategories; you pick up to two — primary and secondary — plus subcategories.
The primary category matters most: it should describe exactly what the show is about, not be the broadest option that fits.
Transcripts and chapters
A transcript turns audio into indexable text: apps and search use it to find specific moments inside an episode. Chapters with timestamps do the same for navigation.
Apple Podcasts and Spotify generate transcripts and chapters automatically, but your own data takes priority if you provide it. For chapters the format is a list of timestamps with headings at the end of the episode description — otherwise the platform falls back to its auto-generation.
AI disclosure
Apple Podcasts requires disclosure when AI voices a material portion of the episode — a synthetic voice hosting or reading the main content. Editing, noise removal and light text tweaks don't need it.
Spotify has no separate mandatory label for AI podcasts yet, but it does require human oversight of what you publish. A simple rule: disclose it if AI does the creative work the listener comes for.
Audiobooks
Google Play Books has no keyword field — instead, relevant topics are set through a precise choice of BISAC categories: up to three per book, the first being the most relevant to the content.
The blurb is a short marketing text of 120–250 words. AI narration is accepted but must be disclosed, and shows on the book's listing as "AI-generated narration".
How Meta VisBreeze handles it
The audio generator listens to the whole file and returns the metadata in the right shape: for a podcast episode, a title and description with the Apple category; for an audiobook, the genres.
Your show's details — title, description, hosts, category — are saved once to a Show Profile and dropped into every episode. Where AI disclosure is required, the preset adds the wording itself (Apple Podcasts, Podbean).
You pick the platform preset, review the result and edit before you publish.
FAQ
What fields does an episode have?
Title, description, season and episode number, cover art, duration, show category. Some platforms add tags (YouTube Podcasts) or chapter timestamps.
How many keywords go in the description?
Podcasts have no separate keyword field. Keywords are woven into the description naturally — names, topics, places — without over-stuffing.
Do I need my own transcript if the app makes one?
Your own transcript is more accurate than the auto-generated one and takes priority with the platform. Without it, the platform makes its own — with recognition errors.
Does anything change for a video podcast on YouTube?
Yes. YouTube Podcasts uses regular video tags and a video category, plus automatic transcription with semantic search.