Resources

Guides to how metadata works — for stock sites, social platforms and podcast directories. Each one carries the date its platform rules were checked against.

Guides

  • How stock metadata works Why search is text-based, what goes in the title, description and keywords, keyword order, metadata in the file vs in a CSV.
  • A practical guide to keywording The literal layer and the meaning layer, a worked example, long specific phrases, how many words you need.
  • Metadata for podcasts The episode title and description, the Apple Podcasts category, transcripts and chapters, AI disclosure, audiobooks.

References

  • Glossary Short definitions of the terms: EXIF, IPTC, XMP, controlled vocabulary, releases, preset and more.
  • Supported platforms All 42 Meta VisBreeze presets with a short orientation for each platform.